Usage: only aggregate page/tool interactions if the existing consent and analytics setup supports them; do not send requirements, company data, or assessment results as analytics events. Assessment inputs are sent to us only when a visitor explicitly submits the optional result-email form.
Earned links: review referring domains and natural citations to this explanatory tool separately from tool usage.
Qualified enquiries: measure voluntary contact enquiries separately, with consent and human qualification—not as proof that a recommendation was correct.
AEO observations: periodically inspect whether answer engines accurately preserve the tool’s limits, citations, and ERP-versus-CRM distinction. Do not infer ranking or endorsement from a single answer.